Where to buy it

Japan is home to ASICS and Mizuno, and Tokyo sells running shoes in depth. Try shoes in the afternoon, when your feet are at their largest, and bring the socks you run in.

Older guides are out of date. Nike Harajuku moved next door in September 2025, into the Harajuku Quest building (its old building is now lululemon). adidas RUNBASE by the palace has closed, and so has Bain Douche, the runners’ bath at Hanzomon, since 2021. Every shop below was open when this guide was checked.

Marunouchi and Ginza · Run station

ASICS Run Tokyo Marunouchi

A shop and runners’ base by the palace: lockers, showers, rentals, a form lab and daily group runs.

Marunouchi and Ginza · Foot scan

ASICS Tokyo Ginza

The brand’s first store, opened in 2007 and renovated in 2025, with a free 3D scan of both feet (check it is running before you go).

Marunouchi and Ginza · Flagship

On Tokyo

Opened in Ginza in September 2025, On’s second-largest store in the world, with a run club space and lockers downstairs.

Marunouchi and Ginza · Group runs

Nike Ginza

Opened in 2023 around running: shoe trials and run club sessions with pacers.

Marunouchi and Ginza · Specialist

Stride Lab Tokyo

Ningyocho. Natural-running shoes, a foot-conditioning studio, a trail floor and hard-to-find fuel. Closed Monday and Tuesday.

Harajuku and Shibuya · Flagship

HOKA Shibuya

Opened in December 2025: HOKA’s first three-floor store in Japan, with a run club floor and lockers at the top. HOKA Harajuku, a short walk away, has a club space too.

Harajuku and Shibuya · Running floor

Nike Harajuku

Reopened in September 2025 in the Harajuku Quest building, next to its old home, with a ground-floor running floor and a form-analysis tool.

Harajuku and Shibuya · Flagship

New Balance Harajuku

One of New Balance’s three flagships worldwide, reopened in December 2025 with a performance floor.

Harajuku and Shibuya · Trail

Salomon Store Tokyo

Doubled in size in 2024. Road and trail shoes on the ground floor.

Harajuku and Shibuya · Boutique

DISTANCE Tokyo

A running boutique from Lyon, opened in March 2026: the big shoe brands beside smaller labels, and group runs.

Shinjuku, Gaien and Kanda · Running floor

Nike Shinjuku

Opened in April 2026 by Shinjuku station’s east exit: four floors, with running on the second.

Shinjuku, Gaien and Kanda · Ten floors

Alpen TOKYO

Tokyo’s largest sports store, by Shinjuku’s east exit, with more than 10,000 running shoes from 16 brands on the ground floor.

Shinjuku, Gaien and Kanda · Run hub

ALPEN RUN Meiji Park

Opened in April 2026 in Meiji Park by the National Stadium: about 40 brands including Japanese labels, foot measurement, shoe trials and community runs.

Shinjuku, Gaien and Kanda · Specialist

Step Sports

A running and track specialist in Hongo, five minutes from Suidobashi station, with foot measurement.

Shinjuku, Gaien and Kanda · Flagship

MIZUNO TOKYO

Mizuno’s global flagship in Kanda Ogawamachi: eight floors, running form analysis and a foot-care station.

Japanese labels worth knowing

ELDORESO

Independent running wear from a Sangenjaya atelier, with ASICS collaborations.

Mountain Martial Arts

Tokyo trail-running apparel since 2012.

Answer4

A small ultra and trail label with a cult following.

and wander

Technical outdoor wear by two former Issey Miyake designers. More mountain than race.

A plan that knows what today is for

Tell it how much you run, how many days you have and which race you are aiming at. Every day it gives you one thing to do, and it adapts when life gets in the way: a lighter week when you are tired, short runs when you travel, walk-run when something hurts. It stays on this device. No account.

Keep Run Tokyo running

This site costs me time and money to keep current and hosted. I update it every day with new addresses and races. A coffee goes a long way.